Facebook (FB) may be getting most of the headlines and attention, but another social media company has not been lost on the institutional investors. Yelp Inc. (YELP) opened Friday morning at $22.01, after pricing their 7.15 million share IPO at $15.00, above the indicated range of $12-14. The majority of the shares, 7.1 million, are being sold by the company, with the additional 50,000 shares being sold by the selling shareholder, The Yelp Foundation. Based on the $15.00 pricing, the company will have a market capitalization of approximately $898 million. Goldman Sachs, Citigroup, and Jefferies are leading the offering. Bessemer Venture Partners, Elevation Partners, and Benchmark Capital are not selling on the offering and will own approximately 22%, 22% and 16% respectively post offering.
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